Marketing
YOUR BRAND FEATURED IN THE SKY
No billboard or TV ad can capture half the attention a balloon calls to itself. Spectators will forever be impressed by your company or organization.
Our experienced team can help you design, create, build, run and manage the perfect balloon program tailored to your needs.
A hot air balloon advertising campaign offers a large and colorful message, with a high visual impact and unparalleled retention factor.
Our experienced team can help you design, create, build, run and manage the perfect balloon program tailored to your needs.
A hot air balloon advertising campaign offers a large and colorful message, with a high visual impact and unparalleled retention factor.
No billboard or TV ad can capture half the attention a balloon calls to itself. Spectators will forever be impressed by your company or organization.
Our experienced team can help you design, create, build, run and manage the perfect balloon program tailored to your needs.
A hot air balloon advertising campaign offers a large and colorful message, with a high visual impact and unparalleled retention factor.
Our experienced team can help you design, create, build, run and manage the perfect balloon program tailored to your needs.
A hot air balloon advertising campaign offers a large and colorful message, with a high visual impact and unparalleled retention factor.
No billboard or TV ad can capture half the attention a balloon calls to itself. Spectators will forever be impressed by your company or organization.
Our experienced team can help you design, create, build, run and manage the perfect balloon program tailored to your needs.
A hot air balloon advertising campaign offers a large and colorful message, with a high visual impact and unparalleled retention factor.
Our experienced team can help you design, create, build, run and manage the perfect balloon program tailored to your needs.
A hot air balloon advertising campaign offers a large and colorful message, with a high visual impact and unparalleled retention factor.
Market coverage
YOUR BRAND WILL COMMUNICATE
One of the main advantages of a hot air balloon campaign is its full mobility and the fact that it is portable, so you can carry your message wherever you want, in Portugal or abroad.
Many companies or organizations incorporate a hot air balloon campaign on their calendar of activities in order to maximize the potential of their current communication plan.
Many companies or organizations incorporate a hot air balloon campaign on their calendar of activities in order to maximize the potential of their current communication plan.
One of the main advantages of a hot air balloon campaign is its full mobility and the fact that it is portable, so you can carry your message wherever you want, in Portugal or abroad.
Many companies or organizations incorporate a hot air balloon campaign on their calendar of activities in order to maximize the potential of their current communication plan.
Many companies or organizations incorporate a hot air balloon campaign on their calendar of activities in order to maximize the potential of their current communication plan.
One of the main advantages of a hot air balloon campaign is its full mobility and the fact that it is portable, so you can carry your message wherever you want, in Portugal or abroad.
Many companies or organizations incorporate a hot air balloon campaign on their calendar of activities in order to maximize the potential of their current communication plan.
Many companies or organizations incorporate a hot air balloon campaign on their calendar of activities in order to maximize the potential of their current communication plan.
Effectiveness of a balloon as an advertising medium
YOUR BRAND WILL BE REMEMBERED
A survey conducted recently in Canada reinforces the power of hot air balloon advertising.
Of those surveyed:
ATTRACTION
100% claim that hot air balloons immediately attract their attention.
66% pointed out billboards, while 58% reported advertising on transport.
IMPACT
Hot air balloons arouse enthusiasm.
90% say they make comments and conversations about the balloons they see in the air.
30% say they comment on billboards
22% comment on means of transport advertising
AWARENESS AND RECOLLECTION
96% were able to name 3 balloons they had seen
25% were able to name 3 billboards
10% were able to name 3 means of transport advertising they had seen
Some respondents still remember balloon names they saw more than 3 years later. The retention capacity of a balloon beats any other conventional medium.
INVOLVEMENT
More than half of respondents confirm stopping to see a balloon in the air.
33% say they take photos.
15% like to follow the balloon to see where it goes.
Hot air balloons go beyond regular advertising, creating an event by themselves.
TARGET AUDIENCE
100% capable of drawing attention in males and females between 18 and 34 years old as well as groups over 35 years of age.
Only 4% of all respondents were not able to name three balloons. 100% were able to name at least 2!
Balloons flying over the suburbs, offices and industrial areas
accounted for 50% of created impressions. 25% of respondents were people who participate in recreational activities.
Children also showed great enthusiasm when seeing a hot air balloon.
VISUAL IMPRESSIONS FOR EACH FLIGHT
In a city with just over 250,000 inhabitants, a balloon is seen by over 50,000 people. In a city or major event this number increases dramatically.
Of those surveyed:
ATTRACTION
100% claim that hot air balloons immediately attract their attention.
66% pointed out billboards, while 58% reported advertising on transport.
IMPACT
Hot air balloons arouse enthusiasm.
90% say they make comments and conversations about the balloons they see in the air.
30% say they comment on billboards
22% comment on means of transport advertising
AWARENESS AND RECOLLECTION
96% were able to name 3 balloons they had seen
25% were able to name 3 billboards
10% were able to name 3 means of transport advertising they had seen
Some respondents still remember balloon names they saw more than 3 years later. The retention capacity of a balloon beats any other conventional medium.
INVOLVEMENT
More than half of respondents confirm stopping to see a balloon in the air.
33% say they take photos.
15% like to follow the balloon to see where it goes.
Hot air balloons go beyond regular advertising, creating an event by themselves.
TARGET AUDIENCE
100% capable of drawing attention in males and females between 18 and 34 years old as well as groups over 35 years of age.
Only 4% of all respondents were not able to name three balloons. 100% were able to name at least 2!
Balloons flying over the suburbs, offices and industrial areas
accounted for 50% of created impressions. 25% of respondents were people who participate in recreational activities.
Children also showed great enthusiasm when seeing a hot air balloon.
VISUAL IMPRESSIONS FOR EACH FLIGHT
In a city with just over 250,000 inhabitants, a balloon is seen by over 50,000 people. In a city or major event this number increases dramatically.
A survey conducted recently in Canada reinforces the power of hot air balloon advertising.
Of those surveyed:
ATTRACTION
100% claim that hot air balloons immediately attract their attention.
66% pointed out billboards, while 58% reported advertising on transport.
IMPACT
Hot air balloons arouse enthusiasm.
90% say they make comments and conversations about the balloons they see in the air.
30% say they comment on billboards
22% comment on means of transport advertising
AWARENESS AND RECOLLECTION
96% were able to name 3 balloons they had seen
25% were able to name 3 billboards
10% were able to name 3 means of transport advertising they had seen
Some respondents still remember balloon names they saw more than 3 years later. The retention capacity of a balloon beats any other conventional medium.
INVOLVEMENT
More than half of respondents confirm stopping to see a balloon in the air.
33% say they take photos.
15% like to follow the balloon to see where it goes.
Hot air balloons go beyond regular advertising, creating an event by themselves.
TARGET AUDIENCE
100% capable of drawing attention in males and females between 18 and 34 years old as well as groups over 35 years of age.
Only 4% of all respondents were not able to name three balloons. 100% were able to name at least 2!
Balloons flying over the suburbs, offices and industrial areas
accounted for 50% of created impressions. 25% of respondents were people who participate in recreational activities.
Children also showed great enthusiasm when seeing a hot air balloon.
VISUAL IMPRESSIONS FOR EACH FLIGHT
In a city with just over 250,000 inhabitants, a balloon is seen by over 50,000 people. In a city or major event this number increases dramatically.
Of those surveyed:
ATTRACTION
100% claim that hot air balloons immediately attract their attention.
66% pointed out billboards, while 58% reported advertising on transport.
IMPACT
Hot air balloons arouse enthusiasm.
90% say they make comments and conversations about the balloons they see in the air.
30% say they comment on billboards
22% comment on means of transport advertising
AWARENESS AND RECOLLECTION
96% were able to name 3 balloons they had seen
25% were able to name 3 billboards
10% were able to name 3 means of transport advertising they had seen
Some respondents still remember balloon names they saw more than 3 years later. The retention capacity of a balloon beats any other conventional medium.
INVOLVEMENT
More than half of respondents confirm stopping to see a balloon in the air.
33% say they take photos.
15% like to follow the balloon to see where it goes.
Hot air balloons go beyond regular advertising, creating an event by themselves.
TARGET AUDIENCE
100% capable of drawing attention in males and females between 18 and 34 years old as well as groups over 35 years of age.
Only 4% of all respondents were not able to name three balloons. 100% were able to name at least 2!
Balloons flying over the suburbs, offices and industrial areas
accounted for 50% of created impressions. 25% of respondents were people who participate in recreational activities.
Children also showed great enthusiasm when seeing a hot air balloon.
VISUAL IMPRESSIONS FOR EACH FLIGHT
In a city with just over 250,000 inhabitants, a balloon is seen by over 50,000 people. In a city or major event this number increases dramatically.
A survey conducted recently in Canada reinforces the power of hot air balloon advertising.
Of those surveyed:
ATTRACTION
100% claim that hot air balloons immediately attract their attention.
66% pointed out billboards, while 58% reported advertising on transport.
IMPACT
Hot air balloons arouse enthusiasm.
90% say they make comments and conversations about the balloons they see in the air.
30% say they comment on billboards
22% comment on means of transport advertising
AWARENESS AND RECOLLECTION
96% were able to name 3 balloons they had seen
25% were able to name 3 billboards
10% were able to name 3 means of transport advertising they had seen
Some respondents still remember balloon names they saw more than 3 years later. The retention capacity of a balloon beats any other conventional medium.
INVOLVEMENT
More than half of respondents confirm stopping to see a balloon in the air.
33% say they take photos.
15% like to follow the balloon to see where it goes.
Hot air balloons go beyond regular advertising, creating an event by themselves.
TARGET AUDIENCE
100% capable of drawing attention in males and females between 18 and 34 years old as well as groups over 35 years of age.
Only 4% of all respondents were not able to name three balloons. 100% were able to name at least 2!
Balloons flying over the suburbs, offices and industrial areas
accounted for 50% of created impressions. 25% of respondents were people who participate in recreational activities.
Children also showed great enthusiasm when seeing a hot air balloon.
VISUAL IMPRESSIONS FOR EACH FLIGHT
In a city with just over 250,000 inhabitants, a balloon is seen by over 50,000 people. In a city or major event this number increases dramatically.
Of those surveyed:
ATTRACTION
100% claim that hot air balloons immediately attract their attention.
66% pointed out billboards, while 58% reported advertising on transport.
IMPACT
Hot air balloons arouse enthusiasm.
90% say they make comments and conversations about the balloons they see in the air.
30% say they comment on billboards
22% comment on means of transport advertising
AWARENESS AND RECOLLECTION
96% were able to name 3 balloons they had seen
25% were able to name 3 billboards
10% were able to name 3 means of transport advertising they had seen
Some respondents still remember balloon names they saw more than 3 years later. The retention capacity of a balloon beats any other conventional medium.
INVOLVEMENT
More than half of respondents confirm stopping to see a balloon in the air.
33% say they take photos.
15% like to follow the balloon to see where it goes.
Hot air balloons go beyond regular advertising, creating an event by themselves.
TARGET AUDIENCE
100% capable of drawing attention in males and females between 18 and 34 years old as well as groups over 35 years of age.
Only 4% of all respondents were not able to name three balloons. 100% were able to name at least 2!
Balloons flying over the suburbs, offices and industrial areas
accounted for 50% of created impressions. 25% of respondents were people who participate in recreational activities.
Children also showed great enthusiasm when seeing a hot air balloon.
VISUAL IMPRESSIONS FOR EACH FLIGHT
In a city with just over 250,000 inhabitants, a balloon is seen by over 50,000 people. In a city or major event this number increases dramatically.
Creating balloons and custom design
IMAGINE YOUR BALLOON. WE MAKE IT REALITY.
Nowadays we manage to create balloons representing a faithful replica of your product, packaging and logo, ready to fly over any market.
Our team can help you conceptualize what you want in the perfect way or even use a regular-sized balloon that offers surfaces for your logo, exceeding 65 feet x 25 feet or higher.
Our team can help you conceptualize what you want in the perfect way or even use a regular-sized balloon that offers surfaces for your logo, exceeding 65 feet x 25 feet or higher.
Nowadays we manage to create balloons representing a faithful replica of your product, packaging and logo, ready to fly over any market.
Our team can help you conceptualize what you want in the perfect way or even use a regular-sized balloon that offers surfaces for your logo, exceeding 65 feet x 25 feet or higher.
Our team can help you conceptualize what you want in the perfect way or even use a regular-sized balloon that offers surfaces for your logo, exceeding 65 feet x 25 feet or higher.
Nowadays we manage to create balloons representing a faithful replica of your product, packaging and logo, ready to fly over any market.
Our team can help you conceptualize what you want in the perfect way or even use a regular-sized balloon that offers surfaces for your logo, exceeding 65 feet x 25 feet or higher.
Our team can help you conceptualize what you want in the perfect way or even use a regular-sized balloon that offers surfaces for your logo, exceeding 65 feet x 25 feet or higher.
Costs per thousand impressions (CPM)
GUARANTEED INVESTMENT RETURN
A cost study per thousand conducted by the Gibbons Group revealed that the CPM are well below the CPM in other communication media.
On average, the viewing of a balloon directly produces lucrative advertising with seven times more value than the current cost of hot air balloon advertising.
On average, the viewing of a balloon directly produces lucrative advertising with seven times more value than the current cost of hot air balloon advertising.
A cost study per thousand conducted by the Gibbons Group revealed that the CPM are well below the CPM in other communication media.
On average, the viewing of a balloon directly produces lucrative advertising with seven times more value than the current cost of hot air balloon advertising.
On average, the viewing of a balloon directly produces lucrative advertising with seven times more value than the current cost of hot air balloon advertising.
A cost study per thousand conducted by the Gibbons Group revealed that the CPM are well below the CPM in other communication media.
On average, the viewing of a balloon directly produces lucrative advertising with seven times more value than the current cost of hot air balloon advertising.
On average, the viewing of a balloon directly produces lucrative advertising with seven times more value than the current cost of hot air balloon advertising.
Media coverage
GET FREE ADVERTISING
Windpassenger always provides possible press releases, flights and interviews, in order to maximize a balloon campaign, thus increasing media exposure at no extra cost.
All this can be achieved at larger events and charity events.
All this can be achieved at larger events and charity events.
Windpassenger always provides possible press releases, flights and interviews, in order to maximize a balloon campaign, thus increasing media exposure at no extra cost.
All this can be achieved at larger events and charity events.
All this can be achieved at larger events and charity events.
Windpassenger always provides possible press releases, flights and interviews, in order to maximize a balloon campaign, thus increasing media exposure at no extra cost.
All this can be achieved at larger events and charity events.
All this can be achieved at larger events and charity events.
Souvenirs and promotional items
MAXIMIZE THE IMPACT OF YOUR BALLOON
In order to increase dissemination when the balloon is not in the air, promotional merchandise like tags with balloons, key rings, posters, clothing, postcards, etc. can be produced, to be distributed at special events.
In order to increase dissemination when the balloon is not in the air, promotional merchandise like tags with balloons, key rings, posters, clothing, postcards, etc. can be produced, to be distributed at special events.
In order to increase dissemination when the balloon is not in the air, promotional merchandise like tags with balloons, key rings, posters, clothing, postcards, etc. can be produced, to be distributed at special events.
Recognition of sponsors
Recognize your sponsors, incorporating their logos in your balloon, promoting your business or organization, at the same time largely advertising the sponsor that supports it.
Recognize your sponsors, incorporating their logos in your balloon, promoting your business or organization, at the same time largely advertising the sponsor that supports it.
Recognize your sponsors, incorporating their logos in your balloon, promoting your business or organization, at the same time largely advertising the sponsor that supports it.
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